Expressions Ltd launched BrandResult,it’s integ-
rated marketing pay-by-results service in October
While most brand-building consultancies get paid for
advice,BrandResults prefers to be responsible for se-
eing the implementation through, and then get paid
commensurate to results.

To work with BrandResults, a client simply needs to
provide answers to two questions.
1. What business is the brand really in?
The answer should not be a product or a service. It
needs to be the emotionale that makes the product
or service a brand.

2. What’s the brand’s next SMART objective?
    Allowable Cost
Theallowable costin the SMART objective ensures

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